Marketing
CRM Dashboard – Key Metrics
1 min read#14
The dashboard gives you a quick overview of your guest relationships.
KPI cards:
| Metric | Description |
|---|---|
| Total guests | All registered guests |
| Loyal guests | 5+ visits |
| New guests | First visit within selected period |
| At-risk guests | Regulars who haven't visited in a long time |
Lifecycle funnel: All guests → Returning (2+) → Active (1+/month) → Loyal (5+) → VIP (top 10%)
Charts:
- Visit timeline (guests and revenue over time)
- Most popular dishes (top 10)
- Best guests (top 5 by spending)
- Tag distribution
- Campaign summary (count, delivered, open rate)
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